For Agencies / White-Label Google Ads

Your agency keeps the client. We run their Google Ads.

Senior white-label Google Ads management for marketing agencies. We handle Search, Performance Max, Shopping, and YouTube behind your brand — flat monthly retainer, no spend percentage, zero client-facing footprint.

NDA standard · MCC access only · Flat retainer · No client contact

Senior buyer

On every account, week one

14 days

From access to re-architected build

0%

Of ad spend taken as fee

100% white-label

Your brand, your voice, your AM

The honest read

Most agencies don't lose Google Ads accounts to bad strategy. They lose them to capacity.

  • You're winning Google Ads retainers faster than you can staff them.
  • Your buyer left, the bench is thin, and the next QBR is in two weeks.
  • Performance Max is leaking budget and no one on the team owns it.
  • Clients want senior judgment — not a junior burning their Search budget.

What's included

A real media office — behind your brand.

Everything your clients expect from a senior in-house paid search team. None of it visible to them.

01

A senior Google Ads buyer assigned to your accounts

Not a pool. Not a junior. A named operator who owns strategy, build, and optimization end-to-end.

02

Full account audit and rebuild in 14 days

Tracking, conversions, structure, bidding, naming — all re-architected against your client's actual funnel.

03

Weekly optimization on a fixed cadence

QA, bid review, search query mining, asset rotation, lead-quality check. You hear from us before you chase.

04

Monthly scorecard written in your voice

Branded reporting your AM presents as their own. Narrative, wins, risks, next 30 days. No 'powered by'.

05

Quarterly scale plan per account

Where to lean in, where to defend, where to cut. The plan your client's CMO wishes their last agency had.

06

Slack or email access to your media office

Direct line to the buyer running the work — not a ticket queue, not an account coordinator.

Surface coverage

Every Google Ads surface. Owned end-to-end.

Search
Performance Max
Shopping
YouTube
Demand Gen
Display
App Campaigns
GA4 + Conversions

From handoff to first scorecard

Onboarded in days. Operating in weeks.

  1. 01

    Discovery call

    30 minutes. We look at the account list, spend, and stakeholder map. Honest read on fit.

  2. 02

    MCC + access (Day 0)

    MCC invite, GA4, CRM, NDA signed. You stay the agency of record on every account.

  3. 03

    Diagnose (Week 1)

    Senior audit: tracking integrity, conversion validity, wasted spend, structural risk.

  4. 04

    Architect & rebuild (Week 2)

    Naming, conversions, bidding, structure — rebuilt against the funnel that actually exists.

  5. 05

    Operate (ongoing)

    Weekly optimization, monthly scorecard, quarterly scale plan — all in your agency's voice.

How we price

Flat retainer. Never a percentage of spend.

Percentage-of-spend pricing rewards the buyer for spending more of your client's money. We won't do it. You keep the margin you bake into your client retainer — we are paid for senior judgment and a steady cadence.

Engagement

Lean

1–2 accounts

Niche or low-spend portfolios

Engagement

Standard

3–5 accounts

Most agency partnerships start here

Engagement

Office

6+ accounts

Pod-level support under a senior lead

Final pricing sized on the discovery call · Month-to-month after 90 days

Questions agencies ask

White-label Google Ads, answered plainly.

Status / Onboarding 2 agencies this quarter

Stop staffing the next Google Ads hire. Rent the office instead.

30-minute call with a senior buyer. We look at the account list, size the engagement, and tell you honestly if we're the fit. No proposal theater.

NDA standard · MCC access only · Flat retainer