Your paid media strategy
isn't broken. It's leaderless.
A senior media buyer who runs paid media behind your agency's brand — strategy, execution, QA, and reporting, without a full-time hire.
Strategy · Execution · Oversight · Reporting
Media Brief / The Problem
Paid media is too important to leave half-owned.
Most agencies don't lose paid media clients because nobody cared. They lose them because strategy was unclear, tracking was broken, campaigns launched without QA, reporting lacked a clear narrative, and no senior media leader owned the decisions.
/ 01
Strategy is unclear
/ 02
Tracking is inconsistent
/ 03
Launches lack QA
/ 04
Reporting lacks narrative
/ 05
Account managers are guessing
/ 06
No senior media leader owns the calls
Solution
A senior media function your agency can plug into.
Function
Strategy
Channel mix, budget logic, and a 90-day plan tied to your client's offer.
Function
Execution
Campaign builds, tracking, creative direction, and clean launches.
Function
Oversight
Senior eyes on every account with a steady optimization cadence.
Function
Reporting
Client-ready scorecards and the narrative behind the numbers.
Method
How an engagement runs.
Six steps that turn paid media from a service line into a disciplined operating function.
- 01Step
Diagnose
Audit account, offer, landing page, tracking, funnel, and budget reality.
- 02Step
Architect
Build campaign structure, channel mix, audiences, creative, and conversion map.
- 03Step
Launch
QA tracking, confirm budgets, check naming conventions, launch clean.
- 04Step
Optimize
Search terms, lead quality, bids, pacing, creative, conversion data.
- 05Step
Explain
Monthly narratives — what happened, why, what changed, what's next.
- 06Step
Scale
Increase what works, cut what doesn't, expand channels, improve economics.
The Offer
Meet your Fractional Chief Media Buyer.
Senior leadership · Behind your brand
This is not basic fulfillment. Your Fractional Chief Media Buyer helps your agency make better paid media decisions, launch cleaner campaigns, explain performance clearly, and protect the client relationship.
- Strategy before you spend
- Senior review on every launch and optimization
- Reporting your account managers can actually deliver
- QA discipline that protects client retention
Engagements
Three ways to work with us.
Pick the depth of partnership that matches where your agency is today.
Engagement / 01
Audit & Roadmap
The plan before you spend.
A senior audit of your accounts, tracking, funnel, and offer — plus a 90-day roadmap, quick wins, and a reporting scorecard your team can use. Best for agencies and consultants who need a clear plan first.
Learn moreEngagement / 02
Managed Media
We run it behind your brand.
Ongoing senior paid media leadership — strategy, campaign execution, QA, optimization, and client-ready reporting, all delivered white-label under your brand. Best for agencies that need a media buyer behind the scenes.
Learn moreEngagement / 03
White-Label Partner
Full client-facing support.
Everything in Managed Media, plus client-facing calls, proposal support, and training for your team. Best for agencies ready to make paid media a core operating function.
Learn moreBrand Promise
You own the relationship.
We lead the media.
Your clients see your brand. Your team gets senior paid media leadership behind the scenes.
Engagement / Request
Tell us where paid media is leaking value.
Share a few details and we'll come to the call already informed — with a point of view on your accounts, your funnel, and where a senior paid media office would move the needle first.
- 30-minute discovery call with a senior buyer
- Honest read on what's working and what isn't
- A clear next step — Advisory, Execution, or Embedded
Field Note / One-Pager
Prefer to read first? Get the one-page overview.
Status / Open for engagements
Add a senior media buyer without adding payroll.
30-minute discovery · No obligation